Barstool Sports is an American blog website and digital media company headquartered in New York City that publishes sports journalism and pop culture-related content. It is owned by David Portnoy, who founded the company in 2003 in Milton, Massachusetts Leading direction in this project consisted of strategically marketing and branding, social media,b2b & b2c, creativity, motion, packaging and characterization to personality. A few other responsibilities included directing team, designs for approval, graphic, file preparation for pre press, email blast, photography, concepts, mock-ups and UI.